# How to Create a Free Email Quiz Increase engagement and drive more clicks with an interactive email quiz built using Opinion Stage’s [quiz maker](https://www.opinionstage.com/quiz/). ### 1. Make a quiz Start by [creating a quiz](https://www.opinionstage.com/registrations/signup). ### 2. Copy the quiz link To find your quiz link, click on **Share** at the top of your screen. Next, click on **Share the link** on the left-hand side and copy the link. ### 3. Add the quiz link to your email Now you’re ready to place your quiz link in your email message and send it out from your personal or organizational email address. You can add it as a simple textual hyperlink, or create an engaging image link. You can also connect your quiz to [Mailchimp](https://www.opinionstage.com/quiz/mailchimp-quiz/) so that any email addresses you collect automatically go to your mailing list. **And now you’re done!** ## Why Make an Email Quiz? Quizzes can boost the effectiveness of your email campaign by [improving engagement](https://www.opinionstage.com/solutions/engage-audience/) and [increasing sales](https://www.opinionstage.com/solutions/product-recommendation-quiz/). They’re also a great way to add value to your email list, refine your customer segmentation, and deepen your connection with every recipient. ### **Raise Brand Awareness** Unless your brand is a household name like Coca-Cola, Google LLC, or Kleenex, you need to build your company credentials. Developing your reputation and brand awareness is a challenging long-term task. Fortunately, quizzes make it easier by offering your readers memorable and entertaining experiences. Add a quiz that speaks your brand language and matches your brand design to any email message to get people talking about you and looking for your next email notifications. ### **Get to Know Your Audience** Over 97% of marketers agree that personalization helps build strong customer relationships. But you cannot personalize anything until you truly know your customers. Never fear, quizzes are here to the rescue. Goodbye default messages, hello personalized content. A fun quiz opens the door to unmatched audience insights. Each one will provide the data needed to best support your customers and create an effective [quiz funnel](https://www.opinionstage.com/quiz/quiz-funnel/). With a personality quiz, you can easily segment your audience according to their results or personality types and send them information that’s tailored to their areas of interest. ### Engage More People in Your Email Content Traditional email marketing engagement efforts can be bland, boring, and oh-so-easy to ignore. You need email interactivity at the core of your content if you want to maximize brand awareness and loyalty. Quizzes check all the boxes with their offer of exciting insights in exchange for a few clicks. - They’re full of colorful images that pull people in and keep them engaged. - Your email community can access them easily on any email client via their computers or mobile devices and enjoy the optimal experience. - They’re fun to share with others and discuss. All the above also makes them an excellent tool to grow your email list and [gather leads](https://www.opinionstage.com/quiz/lead-quizzes/) more effectively. ### Boost Sales With a Product Quiz [Product recommendation quizzes](https://www.opinionstage.com/quiz/product-recommendation-quiz/) boost sales by helping people discover your products and zero in on their perfect solutions. There are two types of product quizzes, both effective, fun, and easy to create: - **A product quiz competition**, where whoever gets the most correct answers in the shortest time receives a gift or a discount on one of your products. - **A product recommendation quiz** is the most popular type of product quiz. Here there are no incorrect or correct answers, it’s all about preferences. ### **Tips & Best Practices** Use these suggestions to make your next email quiz shine. ### Focus on Your Audience Make a quiz that tickles their curiosity, offers them value, and gives them a fun experience they will remember. ### Be Nice Make your quiz content easy to understand and always use a friendly tone. Use simple language and short sentences to make your questions and answer options clearer. ### Add Vivid Imagery Visuals help your questions and results stand out beautifully. - Choose a cover image that will draw attention to your quiz. - Start each question with an intro image or add an image to each answer option. - Add an image to every result card to make sure the quiz experience ends with a smile. ### Use Skip Logic Create highly personalized quiz paths with [skip logic](https://www.opinionstage.com/blog/what-is-skip-logic/), a no-code feature that’s very easy to configure and lets you send people to different questions based on their previous answers. ### Keep It Short Don’t make your quiz too long. Ten questions are more than enough; in most cases, seven questions will suffice. ### Test Drive Your Email Quiz Test the quiz using your personal email address before sending it out to your email list. It could be good to send it out to a few trusted friends to get some feedback. ### Engage Inspire immediate action by using a compelling email subject line, and an engaging anchor text for your quiz. ### Track Performance Remember to analyze your performance metrics each time you click the action button and send out a quiz to your email list. ### Try New Things Try different strategies from time to time, like sending out an [email survey](https://www.opinionstage.com/survey/email-survey/) or a [Mailchimp poll](https://www.opinionstage.com/poll/mailchimp-poll-and-survey/), to see how your email follow-ups compare. ## Types of Email Quizzes Trivia and personality quizzes are the two main types of quizzes you can use to create your dynamic email campaign. ### What is a Knowledge Quiz? A knowledge quiz invites people to test (and sometimes show off) their knowledge. As a result, these quizzes inspire competition, get people talking about your brand, and drive traffic your way. Learn more about [making knowledge quizzes](https://www.opinionstage.com/quiz/trivia-quiz/). ### What is a Personality Quiz? Unlike trivia quizzes, personality quizzes are not about getting the correct answers. They’re about getting to know your audience and inviting them to learn something new about themselves. Learn more about [making personality quizzes](https://www.opinionstage.com/quiz/online-personality-quiz-maker/). Now, all that’s left is for you to select the type of interactive email quiz you want to make and start creating.